Our Story
OUR STORY
They say every company has a story to tell, so here is how Whiskey in the Wild came to be, raw as it may be. As background, my name is Gary Kehoe. I have a long career in product and brand development, beginning with the Nabisco Corporation and ending with DreamBrands, Inc, of which I am a founder and COB. I started DreamBrands out of a desire to sell supplements and nutritional products formulated to improve health and quality of life for men and women over the age of 30.
Two years ago I was hanging out with friends, retired NHL hockey player Jeremy Roenick and Syau-fu Ma, a retired doctor doing extensive R&D in the field of laser therapy, health and nutrition. We are an eclectic group, but we share a common vision of life—work hard, play hard, live fully. We are adventure seekers—hiking, mountain biking, skiing, motorcycle riding, kayaking, exploring are integral parts of our being. Oh, and Jeremy is a scratch golfer, known from time to time to play with a flask in hand.
Back to the story, Jeremy wanted us to taste his newly discovered flavored whiskey. As someone who has had 40 years of flavoring experience as a food technologist, I was not overly impressed (as a side note: among many other products, I created the Bubble Yum Gum flavor and served as director for the Wrigley Corporation, Nabisco, Planters/Life Savers and GumTech International). Jeremy challenged me to do better. Having a competitive nature, of course I accepted.
A Whiskey Unlike Any Other
We began the journey searching for what we believed to be a superior-tasting, high-quality whiskey to use as a base for our flavor blend. To create a great-tasting flavored spirit, you have to start with a quality whiskey, and you need to use the best possible flavors or you are doomed before you begin.
Given the natural dark notes of whiskey, we made the decision early on to use chocolate as the lead flavor note. Next, we added vanilla to smooth out the sharp edges of the whiskey. We then added a blackberry flavor to mask the darker tannin and oak notes inherent in oak barrel-aged spirits. As a finishing touch, being health conscious, we added European Black Elderberry, known to support a healthy immune system.
For Syau-fu, who happens to love dark chocolate with orange, we added a drop (literally) of natural orange oil for a second flavor offering.
Gear to Go Where You Go
Having perfected our flavors, we turned our attention to our brand soul.
Designed with a spirit of adventure, we wanted to create it for adventure seekers, hikers, bikers, skiers—for those with a story to tell. We want to attract those who live large and want to celebrate reaching their summit, whatever that summit might be. This is not your grandpa’s whiskey. This is not for the faint of heart, but for those who love to get out there.
Envisioning a sip of Whiskey in the Wild as a reward for a job well done, a flask to “take it with you” was a must. For a “Sip at the Summit,” the flask fits perfectly into a backpack, golf bag, or hip pocket.
Our Lineup
Fast forward to the present, we give to you a custom-made bottle engineered like no other that cradles a flask durable enough for any adventure.
Inside the bottle of our ORIGINAL is a Canadian Whiskey aged no less than 3 years, blended with extracts of chocolate, vanilla, elderberry and blackberry.
Inside the bottle of our TWIST OF ORANGE is the original with a twist of orange flavor.
Join Us
This isn’t just a whiskey—it’s a call to get out there. To trade routine-following for memory-making, to fill flasks, gift flasks, and retell stories around the fire.
Wherever you’re headed next, we invite you to take Whiskey in the Wild on your next adventure.
Jeremy Roenick Talks Whiskey In The Wild
