Our Story

Every brand has an origin story

Welcome to ours.

Whiskey in the Wild was created by three friends who shared a passion for whiskey, flavor, health, and the wild side of adventure.

Gary Kehoe, a seasoned product innovator with a background at brands like Nabisco, Wrigley, and MDrive, teamed up with Jeremy Roenick, a 9-time NHL All-Star, 2X Olympian, and Hall of Famer, and Syau-fu, a former doctor focused on health and nutrition R&D. While their backgrounds are different, they all live by the same code: work hard, play hard, and live fully.

Hiking, biking, skiing, kayaking, and golfing (with a flask in hand, if you're Jeremy), their lives revolve around movement and exploration. But they also wanted a spirit that could keep up with them: one that brought great taste, quality ingredients, and a story worth sharing. So they got to work.

A Whiskey Unlike Any Other

The team set out with a simple goal: to create a flavored whiskey that could stand toe-to-toe with traditional spirits and bring something completely new to the table.

They sourced a Canadian whiskey aged no less than 3 years as the base, then crafted a blend of bold, balanced flavors:

Chocolate to complement whiskey’s natural depth.

Vanilla for smoothness and warmth.

Blackberry to round out the oak and tannin notes.

European black elderberry, known for its immune-supporting benefits.

And in the second expression, a drop of natural orange oil, inspired by Syau-fu’s love for dark chocolate with citrus.

The result is a whiskey that’s both approachable and adventurous, just like the people it was made for, with a palate that converts even non-whiskey drinkers into lovers. No mixers needed.

Gear to Go Where You Go

From the start, Whiskey in the Wild was designed to be more than a bottle; it’s a reward, a companion, a sip at the summit, and a taste-perfected story starter. Created for explorers and experience-seekers, the brand is a nod to those who chase summits in all forms.

That’s why every bottle comes with a custom pour spout and a built-in, rubber-coated stainless steel flask, designed to go anywhere: in a backpack, a golf bag, or a hip pocket. Whether it’s a trail’s end, a mountaintop toast, or a celebratory sip on the green, Whiskey in the Wild is meant to be there with you with a flask for fresh air and a bottle to return to.

Our Lineup

Today, we offer you two expressions:

ORIGINAL: A Canadian whiskey aged no less than 3 years, blended with chocolate, vanilla, elderberry, and blackberry.

TWIST OF ORANGE: The same base, with a bright burst of natural orange oil.

Join us

This isn’t just a whiskey, it’s a call to get out there. To trade routine for memory-making, to fill flasks, gift flasks, and retell stories around the fire. Wherever you’re headed next, bring Whiskey in the Wild with you and celebrate making a moment worth raising a flask to.